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	<title>Lars Peterson Editorial Services &#187; Form &amp; Structure</title>
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	<description>I do Reality Transcription, Narrational Excavation, and Catchphrase Engineering</description>
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		<title>A Poet Thrills the Soul, but a Copywriter Sells One</title>
		<link>http://lpeds.com/2010/08/09/a-poet-thrills-the-soul-but-a-copywriter-sells-one/</link>
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		<pubDate>Mon, 09 Aug 2010 23:17:53 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
				<category><![CDATA[Form & Structure]]></category>
		<category><![CDATA[Games & Heuristics]]></category>
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		<category><![CDATA[antithesis]]></category>
		<category><![CDATA[Copywriting]]></category>
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		<description><![CDATA[Last time we looked at the figure of speech chiasmus and how it might be used as a tool for generating memorable or effective copy. Here&#8217;s the short version: Chiasmus is the reversal of words in successive, balanced clauses or phrases. We came up with a keeper out of that exercise (&#8220;Finding perfect words and [...]]]></description>
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		<title>Syndeton, Polysyndeton, Asyndeton.</title>
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		<pubDate>Thu, 22 May 2008 20:51:38 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
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		<description><![CDATA[Syndeton is the coordination of elements in a sentence, generally with a conjunction (although not always, as with the title of this post). For example: Lars Peterson provides writing and editorial services. Polysyndeton is the use of conjunctions between all of the elements requiring coordination. Visitors to lpeds.com will find Lars Peterson&#8217;s resume and a [...]]]></description>
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		<title>Parallelism</title>
		<link>http://lpeds.com/2008/04/28/parallelism/</link>
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		<pubDate>Mon, 28 Apr 2008 20:40:19 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
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		<description><![CDATA[Parallel writing features repeating patterns that add rhythm, balance, and flow to sentences, paragraphs, and essays. Because of its effect on clarity and coherence, parallelism might be the most important skill a writer &#8212; of any stripe &#8212; can master. A good understanding of parallelism can help improve grammar, too. Parallel patterns help writers group [...]]]></description>
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