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	<title>Lars Peterson Editorial Services &#187; Copywriting</title>
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	<description>I do Reality Transcription, Narrational Excavation, and Catchphrase Engineering</description>
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		<title>A Poet Thrills the Soul, but a Copywriter Sells One</title>
		<link>http://lpeds.com/2010/08/09/a-poet-thrills-the-soul-but-a-copywriter-sells-one/</link>
		<comments>http://lpeds.com/2010/08/09/a-poet-thrills-the-soul-but-a-copywriter-sells-one/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 23:17:53 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
				<category><![CDATA[Form & Structure]]></category>
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		<description><![CDATA[Last time we looked at the figure of speech chiasmus and how it might be used as a tool for generating memorable or effective copy. Here&#8217;s the short version: Chiasmus is the reversal of words in successive, balanced clauses or phrases. We came up with a keeper out of that exercise (&#8220;Finding perfect words and [...]]]></description>
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		<title>Chiasmus and the Copywriter</title>
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		<pubDate>Sat, 07 Aug 2010 00:09:58 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
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		<description><![CDATA[Copywriters have been using figures of speech in their work forever. And by figures of speech, I don&#8217;t mean idioms or euphemisms, I mean figures from classical rhetoric. These are well-defined shapes and patterns in language. For classical rhetoricians, such patterns start at the highest level of organization and reach all the way down to [...]]]></description>
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		<title>What Does a Writing Teacher Know About Copywriting?</title>
		<link>http://lpeds.com/2010/07/22/what-does-a-writing-teacher-know-about-copywriting/</link>
		<comments>http://lpeds.com/2010/07/22/what-does-a-writing-teacher-know-about-copywriting/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 21:17:39 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
				<category><![CDATA[Business of Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[He doesn&#8217;t know what he doesn&#8217;t know about it, and so copywriting may become a rich source of Now I Know mini-essays. I do know a few things about writing, in general. Here are some of the pearls I frequently share with my writing students, in no particular order. Show don&#8217;t tell; Be clear and [...]]]></description>
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		<title>Thinking Outside the Box</title>
		<link>http://lpeds.com/2009/01/28/thinking-outside-the-box/</link>
		<comments>http://lpeds.com/2009/01/28/thinking-outside-the-box/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 20:04:03 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
				<category><![CDATA[Business of Copywriting]]></category>
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		<description><![CDATA[Everybody wants creative solutions to problems and when they are looking to hire people to help them find creative solutions, everybody asks for creative problem solvers who can &#8220;think outside of the box&#8221; or who are &#8220;out of the box&#8221; thinkers. Everybody does this. What&#8217;s outside the box about that? What we need is a [...]]]></description>
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