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	<title>Lars Peterson Editorial Services &#187; Form &amp; Structure</title>
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	<link>http://lpeds.com</link>
	<description>I do Reality Transcription, Narrational Excavation, and Catchphrase Engineering</description>
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		<title>A Poet Thrills the Soul, but a Copywriter Sells One</title>
		<link>http://lpeds.com/2010/08/09/a-poet-thrills-the-soul-but-a-copywriter-sells-one/</link>
		<comments>http://lpeds.com/2010/08/09/a-poet-thrills-the-soul-but-a-copywriter-sells-one/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 23:17:53 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
				<category><![CDATA[Form & Structure]]></category>
		<category><![CDATA[Games & Heuristics]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[antithesis]]></category>
		<category><![CDATA[Copywriting]]></category>
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		<description><![CDATA[Last time we looked at the figure of speech chiasmus and how it might be used as a tool for generating memorable or effective copy. Here&#8217;s the short version: Chiasmus is the reversal of words in successive, balanced clauses or phrases. We came up with a keeper out of that exercise (&#8220;Finding perfect words and [...]]]></description>
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		<title>Chiasmus and the Copywriter</title>
		<link>http://lpeds.com/2010/08/06/chiasmus-and-the-copywriter/</link>
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		<pubDate>Sat, 07 Aug 2010 00:09:58 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
				<category><![CDATA[Form & Structure]]></category>
		<category><![CDATA[Games & Heuristics]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[chiasmus]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[slogans]]></category>
		<category><![CDATA[taglines]]></category>

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		<description><![CDATA[Copywriters have been using figures of speech in their work forever. And by figures of speech, I don&#8217;t mean idioms or euphemisms, I mean figures from classical rhetoric. These are well-defined shapes and patterns in language. For classical rhetoricians, such patterns start at the highest level of organization and reach all the way down to [...]]]></description>
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		<title>Syndeton, Polysyndeton, Asyndeton.</title>
		<link>http://lpeds.com/2008/05/22/syndeton-polysyndeton-asyndeton/</link>
		<comments>http://lpeds.com/2008/05/22/syndeton-polysyndeton-asyndeton/#comments</comments>
		<pubDate>Thu, 22 May 2008 20:51:38 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
				<category><![CDATA[Form & Structure]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[edit]]></category>

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		<description><![CDATA[Syndeton is the coordination of elements in a sentence, generally with a conjunction (although not always, as with the title of this post). For example: Lars Peterson provides writing and editorial services. Polysyndeton is the use of conjunctions between all of the elements requiring coordination. Visitors to lpeds.com will find Lars Peterson&#8217;s resume and a [...]]]></description>
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		<title>Parallelism</title>
		<link>http://lpeds.com/2008/04/28/parallelism/</link>
		<comments>http://lpeds.com/2008/04/28/parallelism/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 20:40:19 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
				<category><![CDATA[Form & Structure]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[edit]]></category>
		<category><![CDATA[write]]></category>

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		<description><![CDATA[Parallel writing features repeating patterns that add rhythm, balance, and flow to sentences, paragraphs, and essays. Because of its effect on clarity and coherence, parallelism might be the most important skill a writer &#8212; of any stripe &#8212; can master. A good understanding of parallelism can help improve grammar, too. Parallel patterns help writers group [...]]]></description>
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		<title>Mystery Object</title>
		<link>http://lpeds.com/2008/04/15/mystery-object/</link>
		<comments>http://lpeds.com/2008/04/15/mystery-object/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 18:25:15 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
				<category><![CDATA[Form & Structure]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Teaching]]></category>
		<category><![CDATA[Writing Games]]></category>

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		<description><![CDATA[In my writing workshops (which is where I am a couple afternoons a week),  we play a game called "Mystery Object."]]></description>
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