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	<title>Lars Peterson Editorial Services &#187; Marketing</title>
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	<description>I do Reality Transcription, Narrational Excavation, and Catchphrase Engineering</description>
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		<title>What Does a Writing Teacher Know About Copywriting?</title>
		<link>http://lpeds.com/2010/07/22/what-does-a-writing-teacher-know-about-copywriting/</link>
		<comments>http://lpeds.com/2010/07/22/what-does-a-writing-teacher-know-about-copywriting/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 21:17:39 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
				<category><![CDATA[Business of Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Teaching]]></category>

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		<description><![CDATA[He doesn&#8217;t know what he doesn&#8217;t know about it, and so copywriting may become a rich source of Now I Know mini-essays. I do know a few things about writing, in general. Here are some of the pearls I frequently share with my writing students, in no particular order. Show don&#8217;t tell; Be clear and [...]]]></description>
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		<title>Now I Know: Photochromic Lenses</title>
		<link>http://lpeds.com/2010/07/08/now-i-know-photochromic-lenses/</link>
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		<pubDate>Thu, 08 Jul 2010 22:55:08 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Now I Know]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[photochromic lenses]]></category>
		<category><![CDATA[transitions]]></category>

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		<description><![CDATA[When I updated my eyeglass prescription recently, I decided to outfit my frames with photochromic lenses. What are photochromic lenses? They are lenses that change from transparent to dark as they and their wearer move from indoors to outdoors. We usually call them transitions lenses or just Transitions for the same reason we call synthetic [...]]]></description>
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		<title>Thinking Outside the Box</title>
		<link>http://lpeds.com/2009/01/28/thinking-outside-the-box/</link>
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		<pubDate>Wed, 28 Jan 2009 20:04:03 +0000</pubDate>
		<dc:creator>LHP</dc:creator>
				<category><![CDATA[Business of Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Box Thinking]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Eureka Rate]]></category>

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		<description><![CDATA[Everybody wants creative solutions to problems and when they are looking to hire people to help them find creative solutions, everybody asks for creative problem solvers who can &#8220;think outside of the box&#8221; or who are &#8220;out of the box&#8221; thinkers. Everybody does this. What&#8217;s outside the box about that? What we need is a [...]]]></description>
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